Shop Service Advisor
- From dropoff to pickup, responsible for every portion of bike and ski maintenance including assessment, explanation, diagnoses and doing the actual repair.
- Deliver an outstanding member experience while upholding quality and safety standards.
AI Implementation Consultant
- AI adoption and implementation strategy for Children's Scholarship Fund Philadelphia, focusing on fundraising and grant writing operations to streamline donor prospecting, outreach and proposal development.
- Conducted qualitative stakeholder interviews across all departments to map current state and identify future-state AI integration opportunities.
- Advised leadership on developing organizational AI policy encompassing safety, security, and regulatory compliance standards.
Digital CRM Manager
- Used AI to build an end-to-end performance dashboard for email and SMS campaign and flow data.
- Built and executed segmentation strategy for email, SMS, and website CRO; roadmapped CRM enhancements over a 12-month period.
- A/B tested email templates, algorithm performance, product mix, and campaign flows; designed surveys and conducted UX research.
Klaviyo, Shopify, Google Analytics, Looker
Senior Product Manager
- Created an AI-powered image tagging and comparison tool connecting performance data to images at the atomic level, surfacing image performance and underused marketing assets.
- Managed a 10-person cross-functional team composed of engineers and designers.
- Led all sprint ceremonies, wrote requirements, epics, user stories and acceptance criteria, prioritized the backlog for the engineering team, and owned the product roadmap.
- Created and designed wireframes and low-fidelity prototypes optimizing user experience and product usability for designers and senior management.
- Managed product lifecycle from concept to private beta and ensured alignment with market demands.
Director, Merchant Experience
- Built a new-to-market self-service account portal integrating four legacy systems into a single web app; consolidated login with MFA and SSO.
- Relaunched a mobile-friendly Reporting & Analytics product with updated UI/UX in the competitive fintech space.
- Managed a 16-person team across design, development, project, and product marketing; wrote epics and stories, prioritized backlog, and led PI planning.
- Created wireframes, prototypes, and end-to-end workflows; owned product roadmap and successfully drove priorities onto other business units' roadmaps.
Senior User Experience Research Engineer
- Owned UX for the Items Recently on Air and Program Guide features on qvc.com and hsn.com.
- Led moderated and unmoderated qualitative interviews and synthesized quantitative datasets to identify shopper pain points.
- Conducted market research to inform Product, A/B testing, and Design teams.
Product Manager and Usability Research
- Built Toll Brothers' usability testing and research program from the ground up; owned website performance, CRO, personalization, and testing across tollbrothers.com and twenty other domains.
- Increased lead conversion and key engagement metrics by over 20%.
- Led all UX research — qualitative interviews, quantitative analysis, A/B testing, personalization — and developed digital shopper journeys and personas; managed cross-functional team of engineers and designers.
Client Success Manager
- Strategic partner to 15 clients and 20 websites for testing, personalization, data analysis, and UX optimization at a SaaS startup.
- Created, launched, and analyzed real-time experimentation programs to improve conversion; onboarded stakeholders and demonstrated product capabilities to senior leadership.
- Led daily client contact, weekly meetings, and onsite QBRs; presenter at Monetate Client Summit.
General Manager, Sales & Service Manager
- Held multiple roles in the outdoor industry and specialty retail including sales representative, account management, marketing, order processing, general manager and finance.
- Oversaw all aspects of managing a $900K per year retail store including training personnel, marketing, visual merchandising, product mix analysis, sales, social media and operations.
- Key client account sales manager for over 50 unique accounts nationwide. Grew territories by over 10% in breadth of product and overall dollars.
Serotta Bicycles, Specialized Bicycles, Keswick Cycle, Main Line Cycles
Volunteer
Volunteer Team Member
Assistant Coach
Education
MBA, Strategic Design
B.S., Psychology
International Study Abroad Program
Guitar Ear Trainer →
A simple tool for training your ear. Plays random notes or nursery rhyme melodies across the full guitar range. Pick a key, major or minor, and try to find the notes on your guitar.
UKG Schedule Extractor →
A simple tool to extract your hours in UKG dimensions and port them over to a google calendar.